Magnus Rex is an IP Development Studio that builds blockbuster entertainment franchises across Games, Animation, Film & TV, and beyond.

We partner with studios, streamers and companies to unlock the full value of IP through cutting-edge data analytics and decades of creative leadership.

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Clients & Collaborators

Cross-Platform Storytelling

We craft stories in Games, Film & TV, and Animation, then expand them across various mediums to create unified brand experiences that captivate audiences, inspire fandom, and drive growth.

Games

Animation, Film & TV

Comics

Toys & Consumer Products

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Transforming Data into Value

We turn data-driven market opportunities into standout creative executions that can fuel growth across multiple platforms.

Our Expertise

Brand

Expansions

We take existing IPs and expand them into new chapters and mediums, breathing fresh life into your brand across platforms.

IP & Franchise

Development

We create new IPs and rejuvenate established ones, shaping them into global franchises with deep audience engagement.

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Transmedia

Ecosystems

We design ecosystems across Games, Film & TV, and Animation, ensuring each medium amplifies the others to build a cohesive brand.

Featured Projects

Riot Games

League of Legends

Legends of Runeterra

Animated Film Anthology Series

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Riot Games

Empires of the Ascended

League of Legends

Legends of Runeterra

Animated Film

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Riot Games

Beyond the
Bandlewood

League of Legends

Legends of Runeterra

Animated Short Film Series

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All Projects

"In today’s competitive marketplace, I recognized the need for a studio that blends data insights with creative leadership to tell stories across Games, Animation, Film & TV, and Comics—and then expands those stories into transmedia franchises that foster lasting brand loyalty across multiple platforms."

Derick Tsai | Founder, CEO | Prev: Riot Games, Bungie, Disney

10 Keys to Great IPs