We build, adapt & expand IP.
Magnus Rex develops blockbuster, multi-platform franchises across Games, Animation, Film & TV, Comics, and more.
As passionate fans, we combine data insights with decades of business and creative leadership to craft global brands that engage audiences across multiple platforms.
Our approach ensures every decision is backed by actionable insights, maximizing the potential of each IP and driving long-term growth and fan loyalty.
Our Approach
Data identifies opportunities. Execution defines success. We actively shape creative vision using data insights, ensuring each project resonates with audiences and stands out in the marketplace. Our transmedia expertise unlocks IP value through:​
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Licensing & Packaging: Aligning IP with optimal platforms and audiences.
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Franchise Roadmaps: Expanding IP into Games, Animation, Film & TV, and beyond.
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Marketing & Distribution Strategies: Leveraging brand identity to engage audiences across ecosystems.
Our Role
As creative partners, we integrate data-driven strategic insights with creative leadership at every stage of content creation. We accelerate growth and de-risk projects by delivering:
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Brand Awareness & Engagement: Expanding IPs across platforms to deepen audience connection.
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Revenue Gains: Maximizing licensing and transmedia opportunities.
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Operational Efficiency: Reducing costs and development cycles.
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Scalability: Helping studios evolve into long-term, cross-platform IP creators.
Capabilities
Strategy
We develop franchise strategies to build and grow your IP.
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Strategic Advisory
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Fractional Executive Leadership
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Data Insights
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Setting Objectives & Goals
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IP Management
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Franchise Planning
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Content Roadmaps
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Go-To-Market Strategies
Creative
We develop IPs that captivate
and engage.
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IP & Story Development
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Rebooting Legacy IP
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Brand Narrative
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Creative Direction
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Worldbuilding
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Showrunner & Writer’s Room
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Executive Producer
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Scriptwriting
Production
We ensure the execution of Strategy and Creative.
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Co-Production
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Production Management
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Distribution
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Talent Acquisition
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Budget & Finance
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Scheduling
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Studio Outreach
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Vendor Management
Audience Journey
We approach IPs as if they were people, shaping them into figures that audiences form emotional bonds with—whether that's a wise mentor, a thrilling companion, or a mysterious stranger.
We map the audience journey, creating entry points and deepening engagement across media. This drives fan affinity and encourages audiences to seek out more of what they love.
10 Keys to Creating
Great Entertainment IPs
IP is the foundation that influences everything—from thrilling gameplay to immersive narratives in Film and TV, and even the success of marketing strategies.
By applying the 10 keys outlined here, we guide the development of IPs with compelling hooks and layers, ensuring they capture attention and foster long-term engagement.​
A letter from the founder.
Who are you?
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Hi! I'm Derick Tsai, an Executive, Producer, and Director with over 15 years of experience in developing intellectual properties at the intersection of Games, Animation, Film & TV, and more.
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What do you do?
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I build and grow entertainment franchises.
My career highlights include serving as Senior Development Executive and Head of Transmedia at Bungie, and Director and Senior Producer at Riot Games. In these roles, I led franchise strategy, creative development, and production for iconic IPs like League of Legends and Destiny.
I've also contributed to the Strategy, Creative Direction, Narrative, and Marketing for major franchises such as Spider-Man, The Incredible Hulk, God of War, The Da Vinci Code Series, Tomb Raider, The Nightmare Before Christmas, and Nike Hyperwarm.
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Why Magnus Rex?​
I founded Magnus Rex out of a passion for storytelling across multiple mediums. I believe IPs can be expanded in ways that reveal new dimensions of the story while maintaining the essence of the property.
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In today’s competitive marketplace, I recognized the need for a studio that blends data insights with creative leadership to tell stories across Games, Animation, Film & TV, and Comics—and then expands those stories into transmedia franchises that foster lasting brand loyalty across multiple platforms.
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Ultimately, I’m driven to tell stories that matter. IPs can act as vessels to convey deep wisdom, and franchises offer the opportunity to form enduring connections with audiences across different platforms.
If this resonates with you, we'd love to discuss your project.
Drop us a line on our contact page.
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Thanks for the time!
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Derick Tsai
Founder, CEO
Clients & Collaborators
