We Build & Expand Blockbuster Franchises

Magnus Rex specializes in developing multi-platform entertainment franchises—bridging strategy, creative execution, and high-value partnerships to turn IPs into global brands.

With decades of experience across Games, Animation, and Film & TV, we’ve helped industry leaders like Riot Games, Bungie, and Nike craft world-class franchises that drive awareness, engagement, and revenue.

Let’s Build Your Franchise

10 Keys to Great IPs

What We Do:
From IP Strategy to
Full-Scale Franchise Execution

Great franchises don’t just “happen”—they’re designed for scale, longevity and cultural impact. We architect blockbuster franchises that maximize engagement, revenue, and brand longevity.

Every project is different. That’s why our approach is bespoke—designed to align with your franchise’s core strengths, audience, and commercial goals.

See How We Build World-Class Franchises

IP & Franchise Strategy

We design structured expansion strategies that generate awareness, engagement, and long-term revenue.

IP Expansion & Transmedia Strategy: We develop scalable systems that expand IP into new mediums (Games, Film & TV, Animation, Comics, and beyond).
Franchise Roadmaps: We align storytelling, product releases, and brand strategy to drive sustained growth .
Marketing Positioning: We identify high-value expansion opportunities and strategically position IPs for maximum market impact and cultural relevance.

Let’s Design Your Franchise Strategy

Creative Development &
Transmedia Execution

We develop and produce world-class stories that expand IPs into transmedia franchises that drive audience engagement.

Narrative Development & Story Architecture: We craft worlds, characters, and storylines that create deep emotional bonds across multiple platforms.
Creative Direction & Production Management: We lead and shepherd productions for Animation, Film & TV, and brand marketing that drives audience growth.
Gaming Narratives: We develop immersive stories that delight players and fuel engagement for games.

Let’s Creative Something Unforgettable

Business Development
& Partnerships

We align business strategy and strategic partnerships to transform IPs into scalable revenue-generating ecosystems.

IP Valuation & Monetization Strategy: We advise studios and investors on maximizing IP monetization potential through data-driven insights.
Transmedia Marketing & Audience Growth: We drive engagement and scale IPs into revenue-generating franchises.
Partnership Development & Deal Structuring: We connect studios with the right production, distribution, and strategic partners to accelerate franchise growth.

Let’s Architect the Future of Your IP

Industry Partners:
Expanding IPs with the
Right Collaborators

Transforming IPs into global franchises takes more than great storytelling—it requires the right strategic partners. Magnus Rex connects IP owners with the world-class talent, platforms, and insights needed to scale IPs into multi-platform, revenue-generating entertainment brands.

Games

Animation, Film & TV

Comics

Data Analytics

Let’s Build Your Franchise

Founder's Letter

Who are you?

Hi! I’m Derick Tsai, an Executive, Producer, and Director with over 15 years of experience developing IPs at the intersection of Games, Animation, and Film & TV.

What do you do?

I build and grow entertainment franchises.

My career highlights include serving as Senior Development Executive & Head of Transmedia at Bungie and Senior Creative Director & Senior Producer at Riot Games, where I led franchise strategy, creative development, and production for iconic IPs like League of Legends and Destiny.

I've also contributed to Strategy, Creative Direction, Narrative, and Marketing for major franchises like Spider-Man, The Incredible Hulk, God of War, The Da Vinci Code, Tomb Raider, The Nightmare Before Christmas, and Nike Hyperwarm.

Why Magnus Rex?

I launched Magnus Rex to build the next generation of great franchises.

I saw that in today’s entertainment landscape, developing successful IPs demands strategic vision, cross-platform execution, and deep audience engagement. That’s why Magnus Rex exists—to transform great stories into enduring, multi-platform franchises by bridging the gap between business strategy, creative leadership and transmedia execution.

Ultimately, I’m driven to tell stories that matter. The greatest IPs don’t just entertain—they shape culture, inspire generations, and become modern myths that define an era.

If this resonates with you, let’s build something unforgettable.

Drop us a line on our contact page.

Thanks for the time!

Derick Tsai

Founder, President of Development

Let’s Build Your Franchise

Clients & Collaborators