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James Bond Isn’t Star Wars—And That’s What Makes It Valuable

James Bond Isn’t Star Wars—And That’s What Makes It Valuable

Amazon’s challenge isn’t just making Bond bigger—it’s making Bond matter more.

Derick Tsai

Feb 266 min read

Expanding Game IP: Translating the Player Fantasy Across Mediums

Expanding Game IP: Translating the Player Fantasy Across Mediums

Successful Game Franchises effectively translate their Player Fantasy into new mediums.

Derick Tsai

Feb 129 min read

Medium Mapping for Gaming Transmedia

Medium Mapping for Gaming Transmedia

Medium Mapping assigns each medium a specific role in a gaming transmedia growth strategy.

Derick Tsai

Feb 37 min read

The Moment Most Blockbusters Don't Have

The Moment Most Blockbusters Don't Have

An Anchor Moment is a pivotal scene where characters' relationships and the story's theme intertwine in a powerful moment.

Derick Tsai

Aug 29, 20245 min read

6 Stages of the Media Franchise Lifecycle

6 Stages of the Media Franchise Lifecycle

The 6 R’s are a strategic framework to guide media franchise management and content strategy.

Derick Tsai

Aug 29, 20248 min read

10 Keys to Creating Great Entertainment IPs

10 Keys to Creating Great Entertainment IPs

These 10 keys are a practical framework for developing great entertainment IPs.

Derick Tsai

Aug 27, 202410 min read

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