NikeFuel Missions is a game promoting Nike's Hyperwarm winter active wear line. Players earn NikeFuel to advance their character through a world where cold has conquered everything.
There are 4 major environments in the game, each with its own unique obstacles for the player: Vortex (wind), Eclipse (lightning), Torrent (water) and Oblivion (snow).
Magnus Rex was commissioned to develop the story, keyframe art, environments and character designs for this exciting transmedia project from Nike.
Read more about this project in Ad Age.
[ STORY MOMENTS ]
[ WORLDBUILDING ]
[ CHARACTERS ]